03 July 2012

Publishing and Advertising

That was then


I was involved in the publishing and advertising industry for too long. It made me ill in the end.

From the early 80s until the mid 90s I was tied in to jobs with advertising agencies and publishing firms that guaranteed I would never have enough time to spend on my real interests.

My real interests weren't actually as far removed from my dreaded jobs as some people thought at the time. There were moments of bliss when I got a freelance article published in MicroMusic, or when I performed well at a gig with whatever was my current band. But it wasn't until I was fired from my job as Desk Editor at Elsevier Science in Amsterdam that I finally made the big change and followed a course in the new discipline of multimedia engineering.

In 1998 at the College of Multimedia (CMM) in Amsterdam I could easily have skipped the first 6 months of study as I'd been running a sound studio for many years and still knew a lot of the theory that had been drummed into me for A-Level Physics. After talking to some of the Multimedia Level 1 students at an open day, however, I realised that there were still some major gaps in my knowledge of the basic stuff that I needed to be grounded in before stepping in to MML2. And then MML3, of course, at which stage I went for the Multimedia Engineer diploma.

And this is now


Now, after 13 years or so of working with Flash, HTML in all its flavours, sound and video editing and what have you, I find that I have come full circle and am publishing (in the form of blogs and videos uploaded to YouTube) and advertising (by way of AdSense).

It's a funny old world.